I’m a strategic, experience-driven leader focused on connecting great products to measurable value. With deep expertise in go-to-market enablement, customer engagement, and value realization—especially in healthcare and behavioral health—I love building the systems and stories that help teams work smarter and customers get more out of what they buy.

As Vice President of GTM Enablement & User Engagement at RethinkFirst, I lead enterprise-wide efforts that bridge sales enablement, constituent engagement, and value storytelling. My team’s mission is to make sure every stage—from first conversation to renewal—communicates the tangible impact of our solutions for employers, payors, and educators.

I partner across Sales, Product, Marketing, and Customer Success to turn insights into action: building scalable playbooks, launching cross-LOB engagement programs, and driving measurable outcomes like double-digit utilization growth and CSAT improvement.

Known for being collaborative, analytical, and action-oriented, I thrive where strategy meets execution—helping teams align, simplify, and deliver results that matter.

Core strengths:
• GTM & Enablement Strategy
• Engagement & Value Realization
• Cross-Functional Leadership